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Sue Baker

Sue is leading England’s new ‘Time to Change’ programme aimed at ending mental health stigma and discrimination as well as improving wellbeing.

Time to Change is an ambitious £20million programme being delivered by Mind, Rethink and the Institute of Psychiatry. She is responsible for the co-ordination and delivery of this exciting social movement in England with 35 projects across England, including a £7.5m social marketing campaign that will reach 75% of all adults in England.

Sue worked for a charity in New Zealand on the world’s largest campaign to address the discrimination experienced by people with mental health problems, using human rights and mental health promotion models.

She also worked for nine years as Head of Media at Mind, in particular carrying out the UK’s first survey of the extent and impact of discrimination (in the mid 90s).

Posts by Sue Baker

The international anti-stigma family

Thu, 08/07/2010 - 2:13pm - Sue Baker - 0 Comments
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While Time to Change works within England, stigma and discrimination affect people with mental health problems worldwide – and we think of ourselves as being part of an international family of anti-stigma programmes.  Over the last few years we have been proud to support campaigns in other countries as they get off the ground by sharing our learning – and in the last few weeks, we have welcom

Celebs speaking out about mental health aren't jumping on a bandwagon - they're helping to change attitudes

Thu, 20/05/2010 - 12:15pm - Sue Baker - 2 Comments
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I just had my first ‘live’ sighting of our Frank and Trisha tube posters on the District line.  It’s a busy media environment but I feel that visually they stand out. I’d be really interested to hear what you think of them and what kind of reaction you’ve seen on the tube and in cinemas as people have seen our advertising.

On the campaign trail

Fri, 14/05/2010 - 2:10pm - Sue Baker - 0 Comments
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This week, we continued on the campaign trail to encourage people to sign up to our pledge.   First stop on Wednesday was the Briggate, one of the main shopping streets in Leeds, where we were lucky enough to work with some real anti-discrimination heroes.

Norwich - a hotbed of anti-stigma activity!

Wed, 05/05/2010 - 4:08pm - Sue Baker - 0 Comments
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Norwich is one of the hotbeds of anti-stigma activity – there has been a huge amount of work going on there, and in Norfolk more widely, with Time to Change’s Stuff Stigma project and Norfolk and Waveney Mental Health NHS Foundation Trust fantastic local champions of the anti-discrimination message.

“Being hit below the belt and then people taking the mickey out of you.”

Thu, 29/04/2010 - 1:19pm - Sue Baker - 4 Comments
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That’s how Frank Bruno talked about how some people’s reactions to his mental health problems hurt, in the TV and radio studios today.  
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