Working with the media

Make sure that local media are fully involved and informed about your campaign.

Think about:

Calendar hooks: Time your launch around a particular special date or other local event to provide a 'hook'.
Personal experience: The media are always looking for ways to bring the story to life and people's experiences does this.
Spokespeople: The local media are often keen to have a local spokesperson. This could be someone with personal experience, a local celebrity or a local health professional.
Local newspapers: The local papers are all about news - they won't campaign for you, but if you give them a real news story they may include the key messages in the copy.
Local TV: If you have an interesting launch event, 'stunt' or activity planned, you may be able to get a local TV news reporter to come along.
Radio: Talk to your local radio station and identify if they have shows that might cover your story.
Key messages: The campaign's key messages should form the backbone of everything you say to the media

For media support, enquiries, press releases and photo call templates in Word docs, please contact our media team.