Advertising

TV ad

Our TV ad ran from 21 January 2009 for three weeks on ITV1 and ran again over the Summer for six weeks from July 13 to the end of August on ITV channels and GMTV.

It shows how the stigma and discrimination surrounding mental health problems is impacting on the life of a man with a mental health problem. It shows the real impact of the negative attitudes and thoughtless comments made by friends, family and employers.

Unfortunately this happens to people with mental health problems every day. 9 out of 10 people with mental health problems say they can't do things like going to the pub, out to the shops or have normal relationships with family and friends because of the stigma and discrimination they face. The ad is based on what people told us about their experiences of stigma and discrimination.

 

Press ads

These ads were in national newspapers and magazines in January and the celebrity ads appeared again as part of our summer campaign with fill page ads in key national papers and magazines including Daily Mail, Express, The Sun, National Metro, Mirror, Telegraph, Reveal, Best, Heat and Closer;

 

Outdoor ads

These ads were on the London Underground network for our campaign launch in January;

 

Beer mats

These double-sided Myth/Fact beer mats ran in hundreds of pubs across England during January and again throughout the summer campaign period;

This ad was on the back of washroom doors in pubs during our January launch and again for our summer campaign;

 

Online

The following two online films were launched as part of the summer campaign and were designed to challenge people's thoughts and commonly held stereotypes around people who experience mental health problems;

  • 'Schizo - the movie' movie trailer was advertised online on sites such as The Mirror, Yahoo, MSN and Facebook.
  • 'Kids Party' was seeded in to video sharing sites like You Tube with the title 'Schizophrenic man terrifies kids at party'.

These standard online banner ads of Stephen Fry and Ruby Wax ran in addition to the online films;

 

Radio ads

Listen to the MP3's of our Absolute radio ads, which ran during the January launch;