We supported leaders in work, education and in communities to deliver change, and helped people with lived experience of mental health problems to challenge stigma through their own campaign activities.

In workplaces

Over the course of our programme, we supported over 1500 organisations to change the way people think and act about mental health at work. 

We supported workplaces by:  

  • Encouraging them to make a public commitment by signing the Time to Change Employer Pledge 
  • Working with them to develop robust action plans to help them turn their commitment into real change  
  • Empowering employee champions, with lived experience of mental health problems, to challenge stigma and encourage conversation 
  • Providing the tools to deliver lasting change through ongoing support, training and networking.  

Find out more: 

With children & young people

We worked to change attitudes in the next generation, focusing on young people aged 11-18.  

We did this by:  

  • Educating young people to be there for their friends, and supporting them, their parents and their carers to talk openly about mental health
  • Empowering young people with lived experience to challenge stigma by sharing their stories and campaigning for change
  • Working with schools and colleges to ensure that improving attitudes to mental health is part of their wellbeing agenda, and supporting them to run anti-stigma activities.  

Find out more: 

In communities

We supported over 9,000 people with lived experience, and created a network of local Time to Change Hubs, to embed anti-stigma activity within communities.  

We did this by:  

  • Empowering Time to Change Champions, people with lived experience of mental health problems, to campaign in their communities 
  • Creating local Time to Change hubs, partnerships of public bodies, voluntary sector organisations and Champions, to embed activity in local communities. 

Read our impact series report on how we delivered behaviour change in communities >

Through communications & campaigns

Communications and media activity played a key role in our work to change attitudes and behaviour. We used behaviour change modelling to understand and influence our audiences effectively, using different channels and messages to reach different groups.  

We did this by:

  • Running social marketing campaigns targeted at audiences that are ‘cooler’ towards mental health 
  • Focusing our ‘owned’ channels on supporting our ‘warm’ audience to take an active role in our social movement  
  • Working with the media to improve reporting on mental health problems and challenge stigmatising coverage 

Read our impact series report on how we delivered behaviour change through communications >

Our global work

Launched in 2018, Time to Change Global was a programme that challenged mental health stigma and discrimination in Ghana, Nigeria, Kenya, Uganda and India.  

Find out more about our global work >

Take action
You can still change attitudes and behaviour towards people with mental health problems, wherever you are.