Conversations Change Lives

While mental health stigma may be present in almost every community around the world, the realities of stigma and the related discrimination look very different for each individual – based on who they are, their experiences and on the community and context in which they are living.

The Conversations Change Lives anti-stigma toolkit shares a snapshot of what stigma looks like in Accra in Ghana, Doddaballapur in India, Abuja in Nigeria, Nairobi in Kenya and Kampala in Uganda. This toolkit is also a way for us to share some of the tools, materials, ideas and approaches that are helping to tackle stigma in those locations and elsewhere.

Lived experience voices

The toolkit is rooted in the voices of people taking action to end mental health stigma and discrimination. The voices of people who know only too well what stigma and discrimination looks like – because they face it every day. 

There is no one-size-fits-all approach to tackling stigma and discrimination. The toolkit is not here to present a ‘right way’ to take on anti-stigma work – instead, we hope it will help you to consider different approaches and new solutions. You will be able to explore some of the emerging evidence gathered from the Time to Change Global pilot programme. We hope the toolkit will help you to put people with lived experience at the heart of your work.

About the toolkit

The toolkit covers four areas: 

  • What stigma and discrimination looks like in the five pilot locations
  • How to talk about mental health
  • How to include people with lived experience
  • How to identify and reach the right audience(s)

Each section shares learning, case studies and evaluation data. The toolkit is a result of the Time to Change Global programme - a partnership between UK mental health charities Mind and Rethink Mental Illness, international disability and development organisation CBM and five country-level partners: Mental Health Society of Ghana (MEHSOG), Grameena Abyudaya Seva Samsthe (GASS), Gede Foundation, Basic Needs Basic Rights Kenya (BNBR) and Mental Health Uganda