Time to Change's audience is everyone - we want to change how the whole country thinks and acts about mental health.
These messages help people who don't know anything about mental health to feel it's relevant to them.
..Champions play a very specific role - they talk about their own experience. As a Champion you don't need to be a counsellor, support other people or be an expert on mental health and wellbeing.
You only need to have a conversation to help people understand what it is like to have a mental health problem from your perspective. You can make mental health relevant to people around you by showing them that it is already a part of their lives. As you're in their life and you have a mental health problem.
This can work whether it's someone you already know really well or someone who has just met you at an event. Helping people open up to mental health in this way is called "social contact".