About our anti stigma campaign

In January 2009, we launched our groundbreaking anti stigma campaign across England to challenge attitudes and change behaviour around mental health problems

We have run several campaign bursts since, with advertising on TV, in the national press and magazines, on the radio, and online. The campaign is aimed at people who know someone with a mental health problem – family, friends, colleagues and neighbours – but who don’t realise the impact their attitudes and behaviours can have or who don't know what to say and do.

Since the campaign launched, we have reached 47 million people in England and have had a real impact on public knowledge, attitudes and behaviour.