About our anti stigma campaign
In January 2009, we launched our groundbreaking anti stigma campaign across England to challenge attitudes and change behaviour around mental health problems
We have run several campaign bursts since, with advertising on TV, in the national press and magazines, on the radio, and online. The campaign is aimed at people who know someone with a mental health problem – family, friends, colleagues and neighbours – but who don’t realise the impact their attitudes and behaviours can have or who don't know what to say and do.
Since the campaign launched, we have reached 47 million people in England and have had a real impact on public knowledge, attitudes and behaviour.
Find out more about our campaigns:
- It's time to talk 2011 - January 2012
- Don’t Get Me Wrong 2010
- ‘Schizo: The Movie’ 2009
- Celebrity advertising 2009
- Roadshows, September 2009
- Our launch campaign, January 2009
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