Sue Baker, Director of Time to Change, England's biggest anti-stigma campaign, run by Mind and Rethink Mental Illness, responds to the news that Asda are to make a contribution to the programme following the withdrawal of their 'mental health patient' fancy dress costume. She says:

“It’s a welcome move that Asda has reacted promptly by apologising and offering the contribution to Time to Change, and we hope that Tesco and other retailers and manufacturers follow suit. However, what we really want to see is more proactive support for Time to Change by signing up to our programme and making a significant commitment to working with their staff and huge customer base to tackle mental health stigma and discrimination. We hope to continue this dialogue with Asda so we can work together to achieve this more meaningful contribution. We’ve seen organisations in almost all other sectors pledge to end stigma, but not major retailers – this is now the time for them to step up.”

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