Research and reports

In addition to the formal evaluation (conducted by the Institute of Psychiatry, King's College London) Time to Change has produced various reports, surveys and pieces of research.

You can also track the campaign's progress over the years through our annual reports.

The effect of stigma and discrimination

These reports look at the impact of mental health stigma and discrimination on people with experience of mental health problems or experience of caring for someone with mental health problems.

Stigma Shout (2008)

A survey to find out about people’s experiences of mental health discrimination, who the target audience of the campaign should be and what tone should be used. Download the full report >>

Family Matters (2010)

A report on attitudes toward mental health problems in the South Asian Community in Harrow, North London. Download the full report >>

Children and young people’s programme development (2012)

A summary report of research and insights into the impact of mental health stigma and discrimination on young people. Download the full report >>

The impact of social marketing campaigns

In addition to the formal evaluation and campaign tracking, several key reports on the impact of mental health ant-stigma social marketing campaigns have been produced.

Rethink's Anti-Stigma Campaign: Northern Ireland (2007)

A report on the impact of the Rethink Mental Illness pilot anti-stigma campaign in Northern Ireland. Download the full report (PDF)

Reaching the South Asian Community in Harrow, North West London (2011)

A report on the impact of the Time to Change pilot social marketing campaign aimed at the South Asian community in Harrow. Download the full report >>

Challenging mental health related stigma and discrimination experienced by Black and Minority Ethnic communities

A position paper we have published setting out our work with Black and Minority Ethnic communities, what we have learnt, and what activity is being carried out in the new phase of the programme. Download the full report.

Lived experience in Time to Change: a summary

A position paper we have published setting out how people have been involved in the governance and delivery of Time to Change as well as how people with lived experience more widely have been empowered as a result of the work of the programme. Download the full report.

The Power of Social Contact

A report by the New Zealand anti-stigma programme, Like Minds Like Mine, on how to bring about attitudinal change towards people with mental health problems through the social contact theory. Download the full report.