Local councils, the NHS, police, community groups, charities, employers and schools are all coming together to change how we think and act about mental health, as part of a new initiative from Time to Change.

Today Cumbria, Leeds, Suffolk and West Sussex have been named the first Time to Change hubs in England, new partnerships of local organisations and mental health champions committed to improving local attitudes and behaviours towards people experiencing mental health problems.

The new hubs are being created to combine the insights from the Time to Change campaign, run by charities Mind and Rethink Mental Illness, with local knowledge to support communities, workplaces and schools to take action in their area. It’s part of Time to Change’s broader strategy to embed and sustain its social movement in local communities.

Local Health and Wellbeing Boards in Cumbria, Leeds, Suffolk and West Sussex are leading the new hub partnerships alongside local Time to Change champions and regional co-ordinators. Over the next three years a further 12 hubs will be established across England to provide a focus for local campaigning work.

In order to be named a Time to Change hub, local partnerships have to demonstrate their commitment to:

  • Putting people with personal experience of mental health problems at the heart of their work
  • Embedding anti-stigma and discrimination work locally, whether that be local schools, workplaces and other community settings
  • Proactively campaigning to improve people’s attitudes and behaviours towards mental health.


Jo Loughran, Director of Operations at Time to Change, said: “We’re really pleased to be working with organisations and individuals across the four successful hub areas as part of this exciting new initiative - to use what we’ve learnt from running a successful campaign to unleash our social movement and harness local knowledge and passion.

“Up until now our local work has been driven by the commitment of individual champions, employers and schools. By having hubs in place we’re bringing their work together to ensure the campaign takes root in local communities going forward.”