Kate Nightingale, Head of Communications at Time to Change said;

"Although JOY have now apologised, the comments made on Twitter were deeply offensive and upsetting. It astounds me that some retailers think that poking fun at and trivialising mental health issues is an acceptable way to sell products, when one in four of their customers are directly affected by mental health issues and one in six of their workers. This will make it even harder for people to speak out and seek help."

If you see any products or media articles you find offensive or upsetting we have some advice on how you can complain.

The Independent ran the story online including the comment from Time to Change.