The overwhelming majority of people with mental health problems report being misunderstood by family members, shunned and ignored by friends, work colleagues and health professionals, called names and much worse by neighbours.

Stigma and discrimination prevent people from seeking help: this can delay treatment and impair recovery.  It isolates people, excluding them from day-to-day activities and making it hard to build new relationships or sustain current ones. It can stop people getting or keeping jobs.

Experiencing a mental health problem is hard enough, without having to deal with the shame and isolation that often comes with it.