What we’ve learned so far

Time to Change is England's biggest programme to end the stigma and discrimination faced by people with mental health problems. The programme is run by the charities Mind and Rethink Mental Illness

We received £16 million from the Big Lottery Fund and £4.5 million from Comic Relief for our first phase of work, which ran between 2007 and 2011. View a summary of our learning during the first phase of Time to Change

We were awarded £16 million by the Department of Health and £4 million by Comic Relief to run a second phase of work between October 2011 and March 2015. The Big Lottery Fund awarded an additional £3.6 million in June 2013. The programme was built around three key approaches to tackling mental health stigma and discrimination: social marketing (including Time to Talk Day and ongoing media and digital work); social contact; and social leadership. We ran targeted work with children and young people, media professionals, employers, Black and Minority Ethnic communities, and LGB&T groups. We also piloted a local Time to Change campaign in Bristol.

The reports below summarise our learning from the second phase of work.

Running the programme

Time to Change: October 2011 to March 2015Evaluation of the Time to Change programme

Campaign approach

Social Marketing CampaignTime to Talk DayDigitalCommunications and MediaSocial Contact Events and ActivitiesSocial Contact: Grants ProgrammeSocial Leadership

Target audiences

Black and Minority Ethnic communitiesMindOut: LGB&TChildren and Young PeopleEmployersThe MediaBristol campaign