The Time to Change Strategic Management Group provides governance, strategic management and leadership across the whole TTC programme to ensure that all TTC activities contribute towards the achievement of the programmes four outcomes and the overall goal of embedding TTC within local communities and organisations to create a self-sustaining movement for change. 


Mark Winstanley​, Chief Executive of Rethink Mental Illness

A picture of Mark Winstanley

Mark Winstanley has been Chief Executive of Rethink Mental Illness since September 2014, but has worked at the Charity for over 30 years in various capacities from front-line service delivery to Director of Corporate Affairs. 

During his time with the Charity he has held a number of public appointments in health, education and criminal justice. These have included being a Chair of a Primary Care Trust, Vice-Chair of a Strategic Health Authority, Non-Executive Director of a mental health Trust, a member of the forerunner of NICE, member of the Specialist Training Authority of the Medical Royal Colleges, Director of the North West Leadership Academy and a lay visitor of police stations. He is currently a Trustee of the Association of Mental Health Providers and served as a member of the Mental Health Taskforce.

He was educated at Edge Hill University, The University of Central Lancashire and studied for an MSc in HR Strategy at Liverpool John Moore’s University. By background he is a lecturer and human resources professional. He is a Chartered Fellow of the CIPD, Fellow of the RSA and member of the Chartered Institute of Management. In his free time he is a keen traveller. He is also a follower of Formula 1 and is a member of the McLaren F1 team.


Paul Farmer, Chief Executive, MindA picture of Paul Farmer

Paul Farmer has been Chief Executive of Mind, the leading mental health charity working in England and Wales since May 2006.

Mind’s vision is to ensure everyone experiencing a mental health problem gets both support and respect. The charity campaigns to improve services, raise awareness, promote understanding and provides advice and support on the phone, digitally and locally. Leadership and engagement of people with mental health problems is at the heart of its activities- over half of Mind’s staff and two thirds of its Trustees have personal experience of a mental health problem.

Mind was established in 1946 and has since grown into a major network with around 200 staff and a turnover of over £30 million centrally. There are over 150 independent and locally managed Mind associations providing over 1300 local services in England and Wales, helping around 400,000 people every year with an additional turnover of around £95 million. Mind is a partner in the Time to Change campaign, the biggest ever campaign in England to tackle stigma and discrimination around mental health.

Paul is Chair of the Association of Chief Executives of Voluntary Organisations (ACEVO), the leading voice of the UK’s charity and social enterprise sector. Paul is also a trustee at Lloyds Bank Foundation which invests in charities supporting people to break out of disadvantage at critical points in their lives.

Paul was Chair of the NHS England Mental Health Taskforce which brought together health and care leaders and experts in the field, including people using services, to lead a programme of work to create the current mental health Five Year Forward View for the NHS in England. He is now Chair of the Advisory and Oversight Board for the Five Year Forward View for mental health. He co-authored ‘Thriving at Work’ for the government, setting out how to transform mental health in work places.

Paul has an Honorary Doctorate of Science from the University of East London, is an Honorary Fellow of St Peter’s College, Oxford, and The Royal College of Psychiatrists, and was awarded a CBE in the New Year’s Honours 2016.


Brian Dow, Deputy Chief Executive at Rethink Mental Illness A picture of Brian

Brian Dow is Deputy Chief Executive at Rethink Mental Illness, which he joined in November 2014 and is responsible for Campaigns and Policy, Communications, Fundraising and Participation. He is co-Chair of the National Suicide Prevention Alliance and represents Rethink Mental Illness on the Richmond Group coalition of major health charities in England. 

He is also Managing Director of Mental Health UK which is an alliance of four organisations, Rethink Mental Illness (England), Hafal (Wales), Support in Mind Scotland (Scotland) and Mindwise (Northern Ireland). Mental Health UK is currently the Lloyds Banking Group charity partner.  

Having started his career with the commercial radio sector in Scotland he went on to join the BBC before moving into the voluntary sector where he has more than twenty years’ experience working in media, communications and campaigns.

He is author of a number of publications and reports including as co-author of Measuring Up: The Medical Profession’s Prescription for the National Obesity Crisis, Academy of Medical Royal Colleges (2013)


Jo Loughran​, Director, Time to Change Jo Loughran

An experienced leader and strategic thinker with over a decade of involvement in the UK charity sector, Jo is the Director at Time to Change, pulling on her specialist knowledge of behaviour change campaigns, mental health anti-stigma programmes, and lived experience leadership.

Jo has worked for Rethink Mental Illness for the 15 years and, as Head of the Children and Young People’s programme at Time to Change, has led the development from concept to implementation of England’s largest comprehensive mental health anti-stigma programme aimed at young people aged 11 to 18 and their parents.

With her own personal experience of mental health problems which began in her teenage years, Jo is passionate about creating an environment where no-one has to feel isolated or ashamed to speak out. 

She is the founder and Trustee of Nauka, a charity in its infancy that aims to help disadvantaged women in Zambia realise their full potential. Also a serving Trustee of The McPin Foundation, an organisation that exists to transform mental health research by putting the lived experience of people affected by mental health problems at the heart of research methods and the research agenda. 

She likes to think that she can run (well, fast walk) and sometimes completes the odd 10k and half marathon with the mantra: slow and steady wins the race! 


Sue Baker, Global Director, Time to Change A picture of Sue Baker

Sue leads the Time to Change Global Programme, as well as supporting the England programme (the largest ever programme to end mental health stigma and discrimination in England *).

Her global role involves working with local community organisations and people with mental problems to address stigma, along with governments, policy makers, key influencers, and community groups across the Commonwealth, with funding from the UK Government.

Having set up the domestic Time to Change programme in 2007, Sue has led it for over ten years as the Director. Within this timeframe there have been significant improvements at national levels in public attitudes and reductions in reported discrimination, evidenced by the highest level of academic evaluation.

Sue’s previous roles have involved Marketing Director for a leading mental health charity in New Zealand (the Mental Health Foundation) setting up marketing, campaigning and fundraising programmes and supporting the ‘Like Minds, Like Mine’ campaign to address the discrimination experienced by people with mental health problems. Prior to that she worked for nine years as the first ever Head of Media Relations at Mind, in particular carrying out the UK’s first survey of the extent and impact of stigma in the mid 1990s.

She has also been a Director of a leading substance misuse charity where she was responsible for marketing treatment services, delivering business growth and developing fundraising.

Sue is Chair of the Global Anti-Stigma Alliance, a member of the UWE Business School Advisory Board, and a member of the International Advisory Board for the Czech Republic Anti-Stigma Campaign.

She lived in London for almost 20 years before moving to Whitstable on the North Kent coastline – famous for its oysters – she is married with a young daughter and enjoys photography, nature and gardening and ‘light’ runs along the beach listening to seagulls. She is open about her experiences of anxiety and depression.


Karen Mellanby​, Director of Networks and Communities, Mind A picture of Karen

Karen is responsible for the direction, management and development of the Networks and Communities Department at Mind. This includes managing relationships and undertaking work with the nationally affiliated network of 130 local Mind organisations across England and Wales and overseeing a range of programmes that promote good mental health services in communities. National programmes of work include supporting leadership and social participation of people with lived experience of mental health problems in communities, the design and development of personalised services and support, and provision of organisational and leadership development opportunities for local Minds.

Karen holds a Master Degree in Applied Social Studies and Diplomas in Social Work and Management, and with over 25 years’ experience working in the voluntary sector, has direct experience of providing services and support for older and disabled people and users of mental health services. Prior to joining Mind in 2013, Karen managed a range of high profile national programmes in England supporting effective community led development and enterprise. Before that she was actively involved in promoting and supporting the provision of independent advocacy for users of health and social care services.


Dominic Arnall 

Dominic has worked for a variety of organisations in the charity sector over the past 15 years including Time to Change and also Stonewall, Shaw Trust and Mencap. Dominic’s background is primarily in large project and programme management and facilitation and training development, but previously he’s also had a focus on developing partnerships with organisations external to the charity sector to achieve positive charitable outcomes within it.

Recent projects have included an FCO funded project focused on delivering better access to police and justice institutions for people living in the Western Balkans and Turkey, capacity building with activists from across Russia and the ex-Soviet Union, training teachers across the UK in a large education project funded by the department for education and an internal training project designed to build an organisational approach to the training and development of new leaders. 

In his previous role at Stonewall Dominic launched a pioneering piece of work with the Church of England called “Valuing All God’s Children”, which laid out the need to tackle Homophobic, Biphobic and Transphobic bullying at Church schools and is credited with highlighting the need to support transgender young people in church schools for the first time.


Lived Experience Advisors on SMG

Neelam Rai A picture of Neelam

Neelam is a passionate campaigner who sits on the Strategic Management Group as a Young Person BME Lived Experience Advisor. This involves harnessing the voices of young BME people with lived experience, providing strategic input to ensure that decisions on the ground and at the highest level are inclusive, and that public behaviour and attitudes towards people with mental health improves.

Neelam studied Geography and International Development at the University of Sussex and in her spare time she campaigned on equality and tackling oppression in areas such as migrants’ rights, and helping students run their own campaigns focused on the causes of injustice. In her spare time Neelam enjoys cycling, visiting and exploring new places, as well as reading her favourite books by bell hooks. 


Chris LynchA picture of Chris

Chris makes pizzas for a living and has lived experience of Depression, Anxiety and Manic episodes spanning the last thirty years. He first became involved with Time to Change as a Champion a number of years ago, since then he has helped start a local Time to Change group, got his employer to sign our pledge and joined the Strategic Management Group.

Chris is Chair of a local mental health charity in Chester called Chester PLUS, it is led and run entirely by people with lived experience on a voluntary basis. Locally he also helps to run the West Cheshire Mental Health Forum and is currently Co-Chair of the newly formed West Cheshire Mental Health Partnership Board.

In Cheshire Chris has helped start a number of Peer Support groups with Rethink Mental Illness. He is Chair of their North West regional committee and also a member of Rethink’s Lived Experience Advisory Board, Audit and Quality Assurance committee and he has recently become a trustee.

As a Psychology graduate Chris is an active member of the British Psychology Society, he is a founding committee member of the Section of Community Psychology, and a past Chair of the North West Branch and is currently a Trustee for the Society.

Chris is a National Advisor for the National Collaborating Centre for Mental Health and has been working on a number of Staffing and Community related projects as well as being part of the Lived Experience Advisory Group for the NIHR Mental Health Policy Research Unit at UCL & KCL.


Megan Waterman A picture of Megan

Megan sits on the Strategic Management Group as a Young Person’s Lived Experience Advisor. Megan is passionate about promoting mental health and wellbeing, and advocating against discrimination. In her role as a Young Person’s Advisor, Megan endeavours to ensure that young people’s voices are heard and represented in the strategy and direction of the Time to Change campaign. It is important to Megan that lived experience is represented throughout all levels of the campaign – from its champions to the Strategic Management Group.

Megan obtained her Bachelor’s Degree in Psychology before completing her Master’s Degree in Clinical Psychology (both at the University of Southampton). She has always been involved in working for mental health and wellbeing support services – working with all age ranges from Secondary School to University, and beyond. In these roles she has always advocated to break down the stigma surrounding mental health discussion, which has informed her work with Time to Change. In her spare time, Megan enjoys reading, watching documentaries, finding new places to eat, and travelling as much as possible.