We work in low and middle income countries where mental health services are limited, supporting local organisations and people with lived experience of mental health problems to tackle stigma and discrimination and help change public attitudes. 

By working in partnership with people who have lived experience, as well as experts, NGOs, policy makers and funders, we’re helping to change the way communities in low and middle income countries think and act about mental health problems.

“Supporting people to speak out and challenge negative stereotypes about mental health has proved to be one of the most effective ways to change the way the public thinks and acts about mental health.” 
Sue Baker, Global Director, Time to Change 

Where we work

We work in low and middle income countries where mental health is a highly stigmatised concept. The countries we work in have a basic level of national mental health provision and evidence of people sharing their lived experience and providing peer support.

Our global work is funded by the UK Government and Comic Relief and is being delivered in partnership with Christian Blind Mission UK (CBM UK).

Our aims

  1. Improve public attitudes and behaviour towards people with mental health problems.
  2. Make sure more people with mental health problems can take action to challenge stigma and discrimination in their communities, workplaces and online.
  3. Support NGOs in low and middle income countries to run local anti-stigma campaigns led by people with lived experience.
  4. Encourage a culture of shared learning across international boundaries. 
  5. Create a sustainable global campaign that will continue into the future.

Our principles

  1. Lived experience leadership - We believe that people with lived experience of mental health problems should lead this change at all levels, and that this is the most effective and proven way to empower and inspire others to speak out against stigma. 
  2. Partnership - We believe that working in partnership with local communities in low and middle income countries, supporting not leading change, is the only sustainable way to build a lasting global movement.
  3. Social contact - We support local campaign coordinators and people with lived experience to create training programmes, materials and events (where people tell their stories) to shift attitudes and behaviours within their local communities.
  4. Social marketing - We test what messages and approaches are most effective (and culturally appropriate) in changing how a society thinks and acts about mental health.
  5. Global peer-led learning - We are building a strong evidence-based approach by encouraging peer-led learning across low and middle income country networks. This includes supporting action learning sets, an online forum, webinars, a global summit and the development of an international anti-stigma toolkit.

Our results speak for themselves

Time to Change is one of the most evidence-based anti-stigma campaigns in the world, and our approach has led to significant changes in England over the last decade. Our impact has improved public attitudes and behaviours and reduced discrimination.  

Our theory of change 

We believe that when people share their lived experience of mental health problems they empower others to speak out. As more and more people talk openly about their mental health problems, we begin to realise that we all know someone affected. With this new knowledge and understanding, family and friends are able to support their loved ones better and stigma and discrimination is no longer tolerated.